Personal Branding for Photographers: A Comprehensive Guide

Life often takes us by surprise. That was the case with me and photography. I'd been exploring 3D animation and visual effects, and I got a camera only to capture textures for my creative work.
Then something odd happened. People began to call me a 'photographer'. This felt strange. I thought the appeal of my early pictures was down to the DSLR, not any skill on my part.
But as time went on, I started to see things differently. I realized that photography was about more than just taking pictures. It was about telling stories and capturing moments and emotions. This idea was reinforced by my work in the fitness and fashion sectors. The goal wasn't just to take a picture. It was to create something meaningful.
Along the way, I met many 'photographers'. These were people who loved to talk about their equipment. It made me wonder about my place in all this. Was I a 'photographer' because I used a camera? Or were they the real photographers because of their technical know-how?
Then I discovered AI and its potential for creativity. This threw up a whole new set of questions. Was I the artist, or was I just directing the AI? Was the art created by the AI, or was I influencing it in some way?
For me, the answer was clear. I didn't want to let the AI do all the work. That's why I started working with Stable Diffusion. I didn't want the AI to create art for me. I wanted to guide it and shape it according to my vision.

How to Use this Guide for Optimal Prompt Engineering
This guide will grow overtime and will offer a comprehensive roadmap for prompt engineering, leveraging keywords from Photography and Cinematography. Use it to craft prompts that capture specific aesthetics, shot types, or lighting styles. Each section is linked to a dedicated, in-depth article which explores the respective subject matter in detail. The goal is to enable you to write prompts that are not just visually engaging, but also technically accurate and contextually rich.
For instance, if you're writing a prompt that requires a specific aesthetic, you can refer to the 'Aesthetics & Cinematographic Styles' section. This helps you to capture the essence of the aesthetic accurately in your prompt. Similarly, for prompts involving particular shot types or lighting styles, the sections on 'Cinematography Cinematic Shots' and 'Lighting Styles in Photography and Cinematography' respectively, serve as useful references.
Essentially, each section of this guide is designed to help you find key terms of photography, cinematography, to be used for Prompt Engineering in applications like Stable Diffusion and Midjourney, helping you to write nuanced, insightful prompts. Utilize this guide as a reference tool, a study guide, or a spark for inspiration as you navigate the world of prompt engineering.
Table of Contents:
Color and Aesthetics a. An Overview of Filters and Photographic Effects b. Exploration of Aesthetics & Cinematographic Styles
Photographic Styles and Techniques

Photography, like any art form, is not simply a one-size-fits-all discipline. It's a world as wide and varied as the people who explore it, each practitioner bringing their own unique lens to bear upon the world around them. Over the years, various styles and techniques have emerged and evolved, becoming recognized as distinct genres within the larger umbrella of photography. Let's explore some of these styles, and the techniques often employed within them.

Photography and Cinematography Styles
Each of these styles encompasses a different perspective of the world, offering unique opportunities for creativity and exploration. As your understanding of these styles evolves, you may find yourself drawn to particular ones. Explore, experiment, and enjoy the process of discovery.
Abstract Photography | Analogue Photography | Polaroid Photography | Instant Photography | Beauty Photography |
Candid | Documentary | Glamour Photography | High Fashion | Large Format |
Lifestyle Photography | Modernist | Paparazzi | Pictorialist Style | Pinhole Photography |
Street Fashion | Surrealist | Tintype Photography | Environmental Portraits | Editorial Portraits |
Conceptual Portraits | Business Portraits | Family Portraits | Maternity Portraits | Newborn Portraits |
Boudoir Portraits | Fitness Photography | Nude Art Photography | Fine Art Photography | Double Exposure |

The Language of Shots: Camera Angles in Photography
This section will act as a guide to the vast range of camera angles employed in both photography and cinematography to imbue each frame with the desired feeling or message. Recognizing and understanding these different camera angles is essential to capturing or interpreting a scene effectively.
Size & Detail | Character Relationship | Camera Angle | POV & Movement | Other |
Close Up On Face | Over-the-Shoulder Shot | Low Angle / Low Angle | Point of View (POV) Shot | Establishing Shot |
Full Body | Two-Shot | Eye Level Angle | Overhead Shot | Master Shot |
Head Shot | Three-Shot | Dutch Angle | Top Shot | Single Shot |
Upper Body | Group Shot | Worm's Eye View | Bird's Eye Shot | Detail Shot |
Medium Close Up | Single Shot | High Angle Shot / High Angle | Reaction Shot | Insert Shot |
Extreme Close Up | Cross Shot | Flat Angle | Follow Shot | Cutaway Shot |
Long Shot | Multi-Shot | Oblique Angle | Whip Pan | Wide Shot |
Medium Shot | Split Shot | Aerial Shot | Tilt Shot | Cowboy Shot |
Full Shot | Reaction Shot | Underwater Shot | Dolly Shot | Profile Shot |

The Visual Language of Cinematography
This section dives into the nuanced world of cinematic shots. From close-ups to aerial views, understanding these shot types can drastically enhance the storytelling capabilities of a filmmaker or photographer. These techniques provide a language through which artists can communicate visually, evoke emotions, and guide viewers' attention.
Camera Movements | Shot Sizes and Angles | Cutting Techniques | Point of View | Miscellaneous |
Aerial Shot | High Angle Shot | Jump Cut | Point of View (POV) Shot | Over-the-Shoulder Shot |
Arc Shot | Low Angle Shot | Smash Cut | Two-Shot | Single Shot |
Crane Shot | Eye Level Shot | Match Cut | Subjective Shot | Group Shot |
Dolly Shot | Dutch Angle | Fade In/Out | Overhead Shot | Establishing Shot |
Tracking Shot | Worm's Eye View | Dissolve | Top Shot | Reaction Shot |
Zoom Shot | Bird's Eye Shot | Iris In/Out | Profile Shot | Montage |
Tilt Shot | American Shot | Wipe | Hand-held Shot | Sequence Shot |
Pan Shot | Two-Shot | L Cut | Long Take | Insert Shot |
Whip Pan | Three-Shot | J Cut | Steadicam Shot | Cutaway Shot |
Master Shot | Group Shot | Cross-cutting | Reverse Angle Shot | Whip Zoom Shot |

Lighting Styles in Photography and Cinematography
Lighting is an essential aspect of both photography and cinematography, playing a vital role in setting the scene, creating mood, and revealing the texture and form of subjects. This section examines various lighting styles that artists can use to enhance their work and evoke specific emotions or reactions.
Natural Light | Artificial Light | Mixed Light | Hard Light | Soft Light |
Direct Light | Indirect Light | Low Key Lighting | High Key Lighting | Rembrandt Lighting |
Split Lighting | Loop Lighting | Broad Lighting | Short Lighting | Butterfly Lighting |
Flat Lighting | Side Lighting | Top Lighting | Under Lighting | Silhouette Lighting |
Frontal Lighting | Chiaroscuro Lighting | Three-Point Lighting | Four-Point Lighting | High Contrast Lighting |
Low Contrast Lighting | Motivated Lighting | Magic Hour Lighting | Golden Hour Lighting | Blue Hour Lighting |
Twilight Lighting | Day for Night | Night for Day | Beauty Lighting | Paramount Lighting |
Hollywood Lighting | Clamshell Lighting | Back Lighting | Rim Lighting | Fill Lighting |
Key Lighting | Ambient Lighting | Practical Lighting | Dappled Light | Reflected Light |
Soft Diffused Light | Window Light | Morning Light | Afternoon Light | Evening Light |
Candlelight | Sunlight | Moonlight | Neon Lighting | Shadow Light / Shadow Play |
Bounceg Light | Fill-Flash | Cross Lighting | Rimlit / Edge Lighting | Broad and Short Lighting |
Hatchet Lighting | Contraluz / Silhouetting | Overcast Light | Dawn Light | Dusk Light |
Spot Lighting | Lantern Lighting | Double-Back Lighting | Long Exposure | High Key Portrait |
Low Key Portrait | Sandwich Lighting | Cameo Lighting | Light Tent | Outdoor Reflector Light |
Outdoor Shadow Light | Diffused Backlight | Barndoors | Stroboscopic Effect | Stage Lighting |
Video Lighting | Fill Light | Catchlights | Backlighting (Hair Light) | Reflected Backlighting |
Up Lighting | Down Lighting | God Rays | Flash Photography | Cinematic Lighting |

Key Figures in Photography and Cinematography
Explore the inspiring work and unique styles of well-known artists in the fields of photography and cinematography. From pioneers who defined the medium to contemporary artists who continue to push the boundaries, this section offers a glimpse into their creativity and impact on the visual arts.
Ansel Adams | Dorothea Lange | Robert Capa | Richard Avedon | Henri Cartier-Bresson |
Steve McCurry | Diane Arbus | Irving Penn | Man Ray | Alfred Stieglitz |
Margaret Bourke-White | Annie Leibovitz | Cindy Sherman | Sebastião Salgado | Andreas Gursky |
Simon J. Morton | Ryan Astamendi | Brett Seeley | Andreas Gursky | Sebastião Salgado |
Cindy Sherman | Annie Leibovitz | Margaret Bourke-White | Alfred Stieglitz | Man Ray |
Irving Penn | Diane Arbus | Steve McCurry | Richard Avedon | Henri Cartier-Bresson |
Robert Capa | Dorothea Lange | Ansel Adams | Alex Timmermans | Alfred Stieglitz |
Ando Fuchs | Anne Brigman | August Sander | Brandon Woelfel | Chris Friel |
David LaChapelle | Eugene Atget | Garry Winograd | George Hurrell | Germaine Krull |
Hans Bellmer | James Bidgood | Kim Keever | Lee Friedlander | Liam Wong |
Lotte Reiniger | Martin Schoeller | Mickalene Thomas | Miko Lagerstedt | Miles Aldridge |
Misha Gordin | Nan Goldin | Nathan Wirth | Nick Knight | Oleg Oprisco |
Oskar Fischinger | Paolo Roversi | Paul Barson | Richard Avedon | Tim Walker |
Sean Archer | Tyler Shields | Walker Evans | Wes Anderson | Yousuf Karsh |

A Guide to Cameras and Lenses
This section provides an overview of the tools that help bring creative visions to life. From retro to digital cameras and a variety of lenses, understanding their features and capabilities can empower artists to choose the right tool for their artistic goals.
Cinema Cameras | Digital Cameras | Retro Cameras | Film Types | Lens |
Aaton LTR | Canon EOS 5D | Diana F+ | Agfa Vista | 50mm |
ARRI ALEXA 65 | <